Las Decisiones Estrategicas Los 3 Modelos Mas Utiles Book PDF, EPUB Download & Read Online Free

Las decisiones estratégicas
Author: Marcel Planellas, Anna Muni
Publisher: CONECTA
ISBN: 8416029504
Pages: 216
Year: 2015-03-26
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Aprende a tomar decisiones con las herramientas de análisis más empleadas y reconocidas en el mundo. A todos los que se encuentran ante el reto de tomar decisiones estratégicas, este libro les permitirá seguir un camino y escoger entre los 30 modelos estratégicos más reconocidos y útiles, descritos de forma concisa e ilustrados con un gráfico. Las decisiones estratégicas ayudará al lector a tomar decisiones estratégicas de una forma sencilla gracias a los 30 modelos y herramientas estratégicos más reconocidos, descritos de una forma gráfica, con las indicaciones de cuáles es su modo de empleo, cuándo emplearlas y en qué situaciones pueden resultar especialmente útiles. Esta información se completa con una muy breve explicación de quién creó esa herramienta y de la evolución cronológica de los modelos de análisis estratégicos. Reseñas: «Con este libro Marcel Planellas y Anna Muni ayudan a los directivos y a las empresas a que se tomen las decisiones más correctas y más rápidas para el buen desarrollo de las organizaciones y de la economía de este país.» Isak Andic, fundador y presidente de Mango «En este libro, el lector podrá leer y ver los modelos estratégicos más excitantes como nunca se han contado hasta ahora.» Ferran Adrià, elBullifoundation «De forma amena, visual y exhaustiva, se recopilan en esta obra las claves que, a mi juicio, determinan el liderazgo empresarial del siglo XXI.» Ángel Cano, consejero delegado de BBVA «Un pequeño gran libro que recomiendo a todos los directivos por su rigor conceptual y relevancia práctica.» Dr. Paul Almeida, profesor de Georgetown University
Decisiones estratégicas para la dirección de operaciones en empresas de servicios y turísticas
Author: Rubén Huertas García, Rosa Domínguez Galcerán
Publisher: Edicions Universitat Barcelona
ISBN: 8447539148
Pages: 260
Year: 2015-08-24
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Texto introductorio para ;quién desee comprender la naturaleza y las actividades estratégicas de la dirección de operaciones en servicios y turísticas. Por ejemplo, estudiantes del último curso de la diplomatura de empresariales, turismo o dirección hotelera, que hayan cursado previamente asignaturas sobre gestión de empresas. Estudiantes de postgrado o master que deseen completar su formación en dirección de operaciones. Profesionales del sector turístico que deban tomar decisiones estratégicas dentro del campo de las operaciones.
Dirección estratégica en el siglo XXI
Author: José Anastasio Urra Urbieta
Publisher: Ediciones Pirámide
ISBN: 8436839552
Pages: 312
Year: 2018-09-06
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Dirección estratégica para el siglo XXI es un manual de dirección estratégica y estrategia. Pero no se trata de otro manual más, sino que, a partir de una visión transdisciplinar de la dirección estratégica y la estrategia de empresa, revisa la evolución viva de la gestión estratégica en este cambio de siglo, desde el enfoque tradicional y ortodoxo de la dirección estratégica de la segunda mitad del siglo XX hasta los actuales enfoques emergentes que, guiados por la recuperación de unos valores universales, discurren por lógicas distintas a las del crecimiento, la competencia y el beneficio económico en sus propuestas ante el nudo gordiano en el que la globalización nos sitúa. La obra abre al lector la mayoría de las puertas de la materia y le muestra las principales claves de la dirección estratégica para el siglo XXI.
Investigación de operaciones en la ciencia administrativa
Author: Gary D. Eppen
Publisher: Pearson Educación
ISBN: 9701702700
Pages: 792
Year: 2000
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Incluye al final de cada capítulo resumen y casos prácticos.
Accelerate
Author: John P. Kotter
Publisher: Harvard Business Review Press
ISBN: 1625271743
Pages: 224
Year: 2014-04-08
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Describes how organizations can learn to move swiftly to accommodate change while still providing the necessary structures that nurture employees and long-term success.
Objectives and Key Results
Author: Paul R. Niven, Ben Lamorte
Publisher: John Wiley & Sons
ISBN: 1119252393
Pages: 224
Year: 2016-09-06
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Everything you need to implement Objectives and Key Results (OKRs) effectively Objectives and Key Results is the first full-fledged reference guide on Objectives and Key Results, a critical thinking framework designed to help organizations create value through focus, alignment, and better communication. Written by two leading OKRs consultants and researchers, this book provides a one-stop resource for organizations looking to quantify qualitative goals and ensure each team focuses their efforts to make measureable progress on their most important goals. You’ll learn how OKRs came to be and how leading companies use them every day to help teams and employees stretch their thinking about what’s possible, build their goal-setting muscles and achieve results that reflect their full potential. From the basic framework to a detailed dissection of best practices, this informative guide walks you through real-world implementations to help you get the most out of OKRs. OKRs help employees work together, focus effort, and drive the organization forward. Key results are used to define what it means to achieve broad, qualitative goals, and imperatives like “do it better” are transformed into clear, measureable markers. From the framework’s inception in the 1980s to its popularity in today’s hyper-competitive environment, OKRs make work more engaging and feature frequent feedback cycles that enable workers to see the progress they make at work each and every day. This book shows you everything you need to know to implement OKRs effectively. Understand the basics of OKRs and their day-to-day use Learn how to gain the executive support critical to a successful implementation Maintain an effective program with key assessment tips Tailor the OKRs framework to your organization’s needs Objectives and Key Results is your key resource for designing, planning, implementing, and maintaining your OKRs program for sustainable company-wide success.
Investigación de mercados estratégica
Author: José María Ferré Trenzano
Publisher: Grupo Planeta (GBS)
ISBN: 8480889187
Pages: 176
Year: 2003
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José María Ferré Trenzano describe las herramientas de la Investigación d eMercados más útiles para disminuir el riesgo de la toma de decisiones. Este libro está escrito para los profesionales de la empresa que han de tomar decisiones estratégicas y operativas en el área comercial. Su público objetivo por tanto, son Directivos Generales, Directores de Marketing, Gerentes Comerciales y en general los Responsables de la Actividad Comercial de la Empresa, cualquiera que sea su tamaño y sector en el cual desarrollen su actividad. El libro desarrolla tres bloques de temas bien diferenciados: El primer bloque lo dedica a analizar y desmenuzar la propia toma de decisiones comerciales. En el segundo, entra a fondo en las distintas familias de tomas de decisiones comerciales. Finalmente, el tercer bloque constituye la parte central del libro y describe 22 técnicas de investigación. Para cada una de ellas, dibuja el modelo de información que aportan.
Strategic Management: Theory: An Integrated Approach
Author: Charles W. L. Hill, Melissa A. Schilling, Gareth R. Jones
Publisher: Cengage Learning
ISBN: 1305887778
Pages: 528
Year: 2016-01-18
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This engaging strategy text presents strategic management scholarship in a way that is very accessible to students. Highly respected authors Hill, Schilling, and Jones integrate cutting-edge research on topics including competitive advantage, corporate governance, diversification, strategic leadership, technology and innovation, and corporate social responsibility through both theory and case studies. Based on real-world practices and current thinking in the field, the 12th edition of STRATEGIC MANAGEMENT features an increased emphasis on the changing global economy and its role in strategic management, as well as thought-provoking opening and closing cases that highlight the concepts discussed in each chapter. The appendix walks students through the case analysis process and explains key ratios that managers use to compare the performance of firms. This text is the key reference that should be on every strategic leader's bookshelf. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.
Alta direccion
Author:
Publisher:
ISBN:
Pages:
Year: 1990
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The Decision Book: 50 Models for Strategic Thinking
Author: Mikael Krogerus, Roman Tschäppeler
Publisher: W. W. Norton & Company
ISBN: 0393241343
Pages: 176
Year: 2012-01-30
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A short, sharp guide to tackling life’s biggest challenges: understanding ourselves and making the right choices. Every day offers moments of decision, from what to eat for lunch to how to settle a dispute with a colleague. Still larger questions loom: How can I motivate my team? How can I work more efficiently? What is the long tail anyway? Whether you’re a newly minted MBA, a chronic second-guesser, or just someone eager for a new vantage point, The Decision Book presents fifty models for better structuring, and subsequently understanding, life’s steady challenges. Interactive and thought-provoking, this illustrated workbook offers succinct summaries of popular strategies, including the Rubber Band Model for dilemmas with many directions, the Personal Performance Model to test whether to change jobs, and the Black Swan Model to illustrate why experience doesn’t guarantee wisdom. Packed with familiar tools like the Pareto Principle, the Prisoner’s Dilemma, and an unusual exercise inspired by Warren Buffet, The Decision Book is the ideal reference for flexible thinkers.
The Analytic Hierarchy Process
Author: Bruce L. Golden, Edward A. Wasil, Patrick T. Harker
Publisher: Springer Science & Business Media
ISBN: 364250244X
Pages: 265
Year: 2012-12-06
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Management science is a di scipl ine dedicated to the development of techniques that enable decision makers to cope with the increasing complexity of our world. The early burst of excitement which was spawned by the development and successful applications of linear programming to problems in both the public and private sectors has challenged researchers to develop even more sophisticated methods to deal with the complex nature of decision making. Sophistication, however, does not always trans 1 ate into more complex mathematics. Professor Thomas L. Saaty was working for the U. S. Defense Department and for the U. S. Department of State in the late 1960s and early 1970s. In these positions, Professor Saaty was exposed to some of the most complex decisions facing the world: arms control, the Middle East problem, and the development of a transport system for a Third World country. While having made major contributions to numerous areas of mathematics and the theory of operations research, he soon realized that one did not need complex mathematics to come to grips with these decision problems, just the right mathematics! Thus, Professor Saaty set out to develop a mathematically-based technique for analyzing complex situations which was sophisticated in its simplicity. This technique became known as the Analytic Hierarchy Process (AHP) and has become very successful in helping decision makers to structure and analyze a wide range of problems.
Marketing
Author: Gary Armstrong, Philip Kotler
Publisher:
ISBN: 0135094860
Pages: 644
Year: 2011
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Building upon an innovative and integrative marketing framework, this book positions marketing simply as the art and science of creating value for customers, in order to capture value from customers in return.
Business Model Generation
Author: Alexander Osterwalder, Yves Pigneur
Publisher: John Wiley & Sons
ISBN: 1118656407
Pages: 288
Year: 2013-02-01
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Business Model Generation is a handbook for visionaries, game changers, and challengers striving to defy outmoded business models and design tomorrow's enterprises. If your organization needs to adapt to harsh new realities, but you don't yet have a strategy that will get you out in front of your competitors, you need Business Model Generation. Co-created by 470 "Business Model Canvas" practitioners from 45 countries, the book features a beautiful, highly visual, 4-color design that takes powerful strategic ideas and tools, and makes them easy to implement in your organization. It explains the most common Business Model patterns, based on concepts from leading business thinkers, and helps you reinterpret them for your own context. You will learn how to systematically understand, design, and implement a game-changing business model--or analyze and renovate an old one. Along the way, you'll understand at a much deeper level your customers, distribution channels, partners, revenue streams, costs, and your core value proposition. Business Model Generation features practical innovation techniques used today by leading consultants and companies worldwide, including 3M, Ericsson, Capgemini, Deloitte, and others. Designed for doers, it is for those ready to abandon outmoded thinking and embrace new models of value creation: for executives, consultants, entrepreneurs, and leaders of all organizations. If you're ready to change the rules, you belong to "the business model generation!"
Learning Strategies
Author: John Nisbet, Janet Shucksmith
Publisher: Routledge
ISBN: 1351743740
Pages: 114
Year: 2017-09-13
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Originally published in 1986, designed for teachers and those concerned with the education of primary and secondary school pupils, Learning Strategies presented a new approach to ‘learning to learn’. Its aim was to encourage teachers to start thinking about different approaches to harnessing the potential of young learners. It was also relevant to adult learners, and to those who teach them. Thus, although about learning, the book is also very much about teaching. Learning Strategies presents a critical view of the study skills courses offered in schools at the time, and assesses in non-technical language what contributions could be made to the learning debate by recent developments in cognitive psychology. The traditional curriculum concentrated on ‘information’ and developing skills in reading, writing, mathematics and specialist subjects, while the more general strategies of how to learn, to solve problems, and to select appropriate methods of working, were too often neglected. Learning to learn involves strategies like planning ahead, monitoring one’s performance, checking and self-testing. Strategies like these are taught in schools, but children do not learn to apply them beyond specific applications in narrowly defined tasks. The book examines the broader notion of learning strategies, and the means by which we can control and regulate our use of skills in learning. It also shows how these ideas can be translated into classroom practice. The final chapter reviews the place of learning strategies in the curriculum.
Market Your Way to Growth
Author: Philip Kotler, Milton Kotler
Publisher: John Wiley & Sons
ISBN: 1118519647
Pages: 240
Year: 2012-12-18
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Marketing guru Philip Kotler and global marketing strategist Milton Kotler show you how to survive rough economic waters With the developed world facing slow economic growth, successfully competing for a limited customer base means using creative and strategic marketing strategies. Market Your Way to Growth presents eight effective ways to grow in even the slowest economy. They include how to increase your market share, develop enthusiastic customers, build your brand, innovate, expand internationally, acquire other businesses, build a great reputation for social responsibility, and more. By engaging any of these pathways to growth, you can achieve growth rates that your competitors will envy. Proven business and marketing advice from leading names in the industry Written by Philip Kotler, the major exponent of planning through segmentation, targeting, and position followed by "the 4 Ps of marketing" and author of the books Marketing 3.0, Ten Deadly Marketing Sins, and Corporate Social Responsibility, among others Milton Kotler is Chairman and CEO of Kotler Marketing Group, headquartered in Washington, DC, author of A Clear-sighted View of Chinese Marketing, and a frequent contributor to the China business press