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Newsletter Marketing
Author: Shaun Buck
Publisher: Createspace Independent Pub
ISBN: 1484082370
Pages: 136
Year: 2013-04-17
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This book is to your business what Tom Brady is to the Patriots - they might be fine without him, but when you add the magic of Brady's touch, it's a blowout win every time. Likewise, businesses can run without newsletters, but the ones who use them on a consistent basis see amazing results. Better client retention, more leads and referrals, and crazy amounts of new clients are just some of the “Brady-like” results you can expect! Newsletter Marketing is going to help you get your newsletter off the ground and running and help you understand why it's important, what it does for your clients, and - most importantly - give you a ton of insider secrets from the master of marketing himself, Shaun Buck - The Newsletter Pro! Sometimes the mysteries of marketing can be a bit overwhelming, but this book walks you through one of the easiest and most profitable marketing strategies of all time. You can expect information like: How to Create a Successful Monthly Newsletter5 Ways to Use a Newsletter to Grow Your Business & 8 Ways Newsletters Will Grow Your Bottom Line.Marketing gurus have called the author, Shaun Buck, an expert in his field. Shaun's company, “The Newsletter Pro” ships more than a million newsletters a year and successfully creates custom content for their clients. It has been called “the best newsletter company in the world” by famous Chief Marketing Officer, Dave Dee of GKIC, who highly recommends using a newsletter and as such gives Shaun first hand knowledge of the do's and don'ts of newsletters. Read this book and implement the tips given and you will be the guy who wins every. single. time.
Newsletter Ninja
Author: Tammi Labrecque
Publisher: larks and katydids
View: 302
Read: 483

Smart Marketing
Author: Stan Rosenzweig
Publisher: Emery Publishing Company
ISBN: 1586520024
Pages: 151
Year: 2000-08-01
View: 1307
Read: 651
This second edition (third volume of the series), includes dozens of new marketing lessons from successful marketing geniuses in America's best run businesses. The text is laced with humor from an award-winning marketing columnist, trainer and business owner. Chapters include: What marketing is and how to do it, 3 ways to fix failed advertising, 3 easy steps to powerful branding, How to make price a market mechanism, 4 keys to winning market research, 7 cheapest ways to reach your marketing objective, 4 steps to reposition for success... and many more award winning tips, tricks and methods. Today's Librarian called it "a must have for the business section... filled with low-cost marketing training on getting press coverage, branding, pricing, portraying a professional image, and changing with the market." To order, contact Ronna Cohen, Emery Publishing Company, 800 Summer Street, Suite 340, Stamford, CT, 06901. Phone 1-800-243-2410. E-mail: [email protected] Website: Publisher provided annotation.
A Manager's Guide to Newsletters
Author: Robert F. Abbott
Publisher: Word Engines Press Inc.
ISBN: 0968328717
Pages: 211
Year: 1999
View: 849
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How to start and manage a newsletter that influences the way readers think or act. A Manager's Guide to Newsletters: Communicating for Results is the first book about newsletters to focus on the managerial issues: planning, administration, and evaluation.
Ultimate Small Business Marketing Guide
Author: James Stephenson
Publisher: Entrepreneur Press
ISBN: 1613080433
Pages: 564
Year: 2007-01-01
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Read: 538
The second edition of this comprehensive guide introduces new marketing, advertising, sales and public relations techniques to the 1,500 proven ideas from the first edition. It adds dozens of new high-tech strategies required to stay one step ahead in today’s highly competitive global marketplace. Off- and online resources have been updated and new ones—including blogs and new websites—have been added.
Content Inc.: How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Businesses
Author: Joe Pulizzi
Publisher: McGraw Hill Professional
ISBN: 1259589668
Pages: 256
Year: 2015-09-04
View: 471
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The NEW Rulebook for Entrepreneurial Success What’s the surest way to startup failure? Follow old, outdated rules. In Content Inc., one of today’s most sought-after content-marketing strategists reveals a new model for entrepreneurial success. Simply put, it’s about developing valuable content, building an audience around that content, and then creating a product for that audience. Notice a shift? Author Joe Pulizzi flips the traditional entrepreneurial approach of first creating a product and then trying to find customers. It’s a brilliant reverse-engineering of a model that rarely succeeds. The radical six-step business-building process revealed in this book is smart, simple, practical, and cost-effective. And best of all, it works. It’s a strategy Pulizzi used to build his own successful company, Content Marketing Institute, which has landed on Inc. magazine’s list of fastest growing private companies for three years straight. It’s also a strategy countless other entrepreneurs use to build their own multi-million dollar companies. Build an audience and you’ll be able to sell pretty much anything you want. Today’s markets are more dynamic and customers are more fickle than ever before. Why would you put all your eggs in one basket before securing a loyal customer base? Content Inc. shows you how to get customers first and develop products later. It’s the best way to build a solid, long-lasting business positioned for today’s content-driven world. This is the simple but profoundly successful entrepreneurial approach of one of today’s most creative business minds. A pioneer of content marketing, Pulizzi has cracked to code when it comes to the power of content in a world where marketers still hold fast to traditional models that no longer work. In Content Inc., he breaks down the business-startup process into six steps, making it simple for you to visualize, launch, and monetize your own business. These steps are: • The “Sweet Spot”: Identify the intersection of your unique competency and your personal passion • Content Tilting: Determine how you can “tilt” your sweet spot to find a place where little or no competition exists • Building the Base: Establish your number-one channel for disseminating content (blog, podcast, YouTube, etc.) • Harvesting Audience: Use social-media and SEO to convert one-time visitors into long-term subscribers • Diversification: Grow your business by expanding into multiple delivery channels • Monetization: Now that your expertise is established, you can begin charging money for your products or services This model has worked wonders for Pulizzi and countless other examples detailed in the book. Connect these six pieces like a puzzle, and before you know it, you’ll be running your own profitable, scalable business. Pulizzi walks you step by step through the process, based on his own success (and failures) and real-world multi-million dollar examples from multiple industries and countries. Whether you’re seeking to start a brand-new business or drive innovation in an existing one, Content Inc. provides everything you need to reverse-engineer the traditional entrepreneurial model for better, more sustainable success. Joe Pulizzi is an entrepreneur, professional speaker, and podcaster. He is the founder of several startups, including the Content Marketing Institute (CMI), recognized as the fastest growing business media company by Inc. magazine in 2014. CMI produces Content Marketing World, the world’s largest content marketing event, and publishes the leading content marketing magazine, Chief Content Officer. Pulizzi’s book Epic Content Marketing was named one of Fortune magazine’s Five Must Read Business Books of the Year.
E-Mail- und Newsletter-Marketing
Author: Maya Reinshagen
Publisher: wifimaku
Pages: 154
Year: 2014-08-01
View: 979
Read: 236
Das Medium E-Mail wurde schon früh als günstiger Kanal für den Massenversand von Werbung genutzt. Der ziellose Versand unzähliger (wertloser) E-Mails ohne die Zustimmung des Empfängers führt eher zu Abwehrreaktionen. E-Mails kommen nur dann „im Kopf an“, wenn der Leser diese erwartet, weil er die entsprechende Einwilligung erteilt hat. E-Mail-Marketing ist daher immer Permission Marketing. Eine Werbe-E-Mail, die ohne die vorhergehende, explizite Zustimmung des Empfängers versandt wird, ist Spam. In diesem Kapitel lernen Sie von der E-Mail-Marketing-Expertin Maya Reinshagen wie Sie E-Mail-Marketing-Kampagnen erfolgreich konzipieren und umsetzen. Inhalte: Was ist E-Mail-Marketing? E-Mail, Spam und das Gesetz Mit Erlaubnis zum Erfolg Der Prozess von A bis Z Inhalt: Content is King Gestaltung und Layout E-Mail-Formate Versandfrequenz und -zeitpunkt Auswertung und Kennzahlen Technologie & Software Alles selber machen vs. Outsourcing
101 Ways to Promote Your Tourism Business Web Site
Author: Susan Sweeney
Publisher: Maximum Press
ISBN: 1931644624
Pages: 391
Year: 2008
View: 512
Read: 678
Full of practical, proven techniques and step-by-step strategies, this informative resource teaches internet tourism businesses how to attract visitors and convert them into paying customers. With a design that allows each chapter to stand on its own, the book provides easy and immediate implementation for a variety of promotion strategies, including those geared for bed and breakfasts, campgrounds, and theme parks. By learning to utilize industry-specific internet newsgroups and mailing lists, businesses can target their customers, examine advertising techniques of their competitors, and ensure consistent visibility on the Web. Tips on updating, revisiting, and rethinking a business's online presence round out the advice, ensuring that potential and existing clients keep coming back.
Marketing Strategies for the Home-based Business
Author: Shirley Frazier
Publisher: Rowman & Littlefield
ISBN: 0762795328
Pages: 224
Year: 2013-05-07
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Marketing Solutions for the Home-Based Business is prime for a revision with the explosion of social media marketing. Business News Daily notes that two of the top 50 home-based jobs to watch are for Social Media Consultants and Internet Marketing Consultant. With more than a half million copies sold, Globe Pequot Press continues to grow its ever popular How To Start a Home-based Business series. Each volume includes worksheets, business and marketing forms, and everything you need to know about business start-up costs and strategies. This title will make the perfect companion to any book in the series offering up-to-date marketing stratregies to help better position your home-based business.
Email Marketing By the Numbers
Author: Chris Baggott
Publisher: John Wiley & Sons
ISBN: 1118045017
Pages: 304
Year: 2011-01-11
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Praise for EMAIL MARKETING by the NUM8ERS "At last-a book that marketers can use to gain real respect from CFOs and CEOs who care about the bottom line. Baggott, author of the award-winning blog 'Email Marketing Best Practices,' clearly explains how to make your campaigns perform measurably better. The secret's in your test results." —Anne Holland, President, MarketingSherpa "Despite its proven power, email marketing receives a fraction of the attention given to other, fancier media. This week you'll probably hear far more about mobile videocasting (or some such fashion) than you will about email marketing. You can help correct this imbalance by reading this book." —Rory Sutherland, Vice Chairman, Ogilvy Group, London, UK "Baggott's wonderful new direct marketing book is loaded with practical advice and recommendations from some of the best minds in the industry. Email Marketing by the Numbers should be read by everyone in the industry who wants to profit from acquiring and retaining customers." —Arthur Middleton Hughes, Vice President/Solutions Architect, Knowledge Base Marketing, and author of Strategic Database Marketing "Amidst the confusion and changing landscape of the Web, Baggott is one of the clear thinkers who can cut through the hype and help you understand how to drive revenues through the use of marketing technology." —Scott Burkey, Business Development Executive, Definition 6 "Baggott is the ultimate Web 2.0 entrepreneur who takes Email 2.0 to a new level. In Email Marketing by the Numbers, he gives marketers instructions for creating one-to-one conversations with prospects and customers. This book should be on the desk of every marketer in every company, big or small." —Scott Maxwell, founder, OpenView Venture Partners
Marketing Your Clinical Practice
Author: Neil Baum, Gretchen Henkel
Publisher: Jones & Bartlett Learning
ISBN: 0763733342
Pages: 481
Year: 2004
View: 319
Read: 525
If you find you are suffering from burn out and/or are not enjoying the practice of medicine as much as in the past, if you have a contracting population base, if you are receiving fewer referrals from other colleagues this year than you were two years ago, or if managed care has moved your existing patients to another health care provider, then this book is for you. Marketing Your Clinical Practice, Third Edition can help you sculpt the kind of practice you want, target a desirable patient population, and get more of a handle on your business. This book will provide you with hundreds of marketing ideas that can be inexpensively implemented and that you can start using immediately. And when you do, you will find that you have happier patients, a more enthusiastic staff, and greater personal satisfaction.This book is full of simple techniques that have been tested and that work. It discusses each of the five component pillars of a successful practice and provides examples from an existing private practice on how to attract new patients, how to develop the loyalty and bonding of patients already in your practice, and how to keep staff members motivated, organized, and dedicated to caring for your patients. Put simply, after reading this guide, you will have all of the tools and resources necessary to effectively, ethically, and economically market your practice.
The Hunting Ranch, Outfitters, and Guide's Marketing Handbook
Author: Dustin Vaughn Warncke
Publisher: Warncke Enterprises
Pages: 71
Year: 2013-10-19
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The book covers a wide variety of outside sales and marketing plans to help anyone in the outdoor industry increase sales and outpace the competition. Outdoor industry sales and marketing expert Dustin Vaughn Warncke brings his many years of industry experience. In this book, you will learn how to: Increase exposure to potential clients through networking, social media, and more. Work with non-profit organizations to increase marketing exposure. Increase repeat business through superior customer service and satisfaction. Use the marketing techniques through your website, brochures, business cards, and online platforms. Develop a base of business that follows you. Book more clients and provide superior customer service to keep them coming back! And more! Dustin uses real world experiences from guides, hunting ranches, and outfitters who have grown in the outdoor industry for in this resource and proven methods which have grown numerous business's net profits. This book was written to provide valuable insight for outfitters, guides, and hunting ranches in the outdoor industry. Warncke has provided marketing services for many guide businesses. The catalyst for writing this book came after writing a book for Outdoor Industry Show Hosts, much of the content in this book can be utilized to achieve sponsorships, effectively target the correct market, and above all increase exposure to increase sales. we hope this book will provide valuable insight into the marketing do’s and don’ts of the industry. While there are many companies and verticals for advertising, the best options are chosen by first understanding the industry, the marketing climate, the competition, and what effective marketing actually entails. This book is filled with resources for outfitters, guides, and hunting ranches that are struggling to make sales and on a budget. You will learn tips and tricks of marketing experts to help you develop a cost-effective and results-oriented marketing strategy for your outdoor industry business. Knowledge is power in the field of marketing, and if you do not possess this knowledge, you could waste thousands of dollars in ineffective marketing . As the old saying goes, "If you give a hungry man a fish, he will be able to fill his belly, if you teach him to fish, he will be able to survive."
Valuable Content Marketing
Author: Sonja Jefferson, Sharon Tanton
Publisher: Kogan Page Publishers
ISBN: 0749465816
Pages: 248
Year: 2013-01-03
View: 517
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*Community Choice Winner of the 2014 Small Business Book Awards* Unthink what you've learned about sales and marketing communication. If you want to engage potential customers and help your business stand out from the crowd, you need to do things differently. From websites, white papers and blogs to tweets, newsletters and video, content is king in the digital world, now more than ever before. Get it right and you have a huge opportunity to connect with clients and customers in ways they appreciate and trust - they'll soon be knocking at your door wanting to do business with you. Valuable Content Marketing shows you how to create and share the type of information that clients, customers and search engines really want - on your website, using social media, and through more traditional methods. Whether you're starting a business or looking to grow, this book shows you how to get better results from your marketing efforts.
The Power of Internal Marketing: The Key to Dental Practice Success
Author: American Dental Association
Publisher: American Dental Association
ISBN: 1935201069
Pages: 150
Year: 2007-01-01
View: 333
Read: 1154

The Magic of Newsletter Marketing
Author: Jim Palmer
ISBN: 0615272800
Pages: 185
Year: 2009
View: 1149
Read: 457