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The Ultimate Marketing Plan
Author: Dan S Kennedy
Publisher: Simon and Schuster
ISBN: 1440514321
Pages: 240
Year: 2011-04-18
View: 966
Read: 1181
Let's face it - the business world today is nothing like it was ten years ago. Marketing budgets are tighter, consumers are more skeptical, and social media has changed forever the way we talk to our customers. In this new edition of his bestselling The Ultimate Marketing Plan, industry expert Dan S. Kennedy integrates such tools as social media marketing, networking, and strategic memberships into a complete plan that will strengthen your customer base without breaking your budget. Packed with updated examples, marketing techniques, and contributions from experts, Kennedy shows you how to catapult your company to the cutting edge.
The Ultimate Marketing Plan
Author: Dan S. Kennedy
Publisher: Simon and Schuster
ISBN: 1440511845
Pages: 240
Year: 2011-05-18
View: 978
Read: 840
As the market place changes under the impact of the rapid transformation of information and the Internet, marketing plans are more important than ever. This title explains how to integrate social media, contacts and membership, and other tools into a complete plan that strengthens your customer base without breaking your budget.
The Ultimate Marketing Plan
Author: Dan S Kennedy
Publisher: Simon and Schuster
ISBN: 1605508349
Pages: 240
Year: 2006-04-19
View: 170
Read: 995
More than 5 million businesses have profited from this unique step-by-step marketing system. The Ultimate Marketing Plan, 3rd Edition shows you how to put together the most promotable message possible for any product or service. Filled with practical, no-nonsense ideas that help you position your product, build buzz and make money, this updated edition includes expanded coverage on Internet marketing.
The Ultimate Sales Letter
Author: Dan S. Kennedy
Publisher: Simon and Schuster
ISBN: 1440511411
Pages: 240
Year: 2011-02-14
View: 197
Read: 699
An updated guide to creating an effective sales letter explains how to take full advantage of this powerful marketing tool by writing a letter that will actually get read, generate leads, and make money, providing a step-by-step tutorial in developing the right sales letter for any business. Original. 35,000 first printing.
No B.S. Direct Marketing
Author: Dan S. Kennedy
Publisher: Entrepreneur Press
ISBN: 1613082320
Pages: 240
Year: 2013-04-01
View: 1278
Read: 1273
Kennedy dares marketers to dramatically simplify their marketing, refocusing on what works. Updated to address the newest media and marketing methods, this marketing master plan — from marketing master Kennedy—delivers a short list of radically different, little-known, profit-proven direct mail strategies for ANY business. Strategies are illustrated by case history examples from an elite team of consultants—all phenomenally successful at borrowing direct marketing strategies from the world of mail-order, TV infomercials, etc., to use in ’ordinary’ businesses including retail stores, restaurants, and sales.
Summary: The Ultimate Marketing Plan
Author: BusinessNews Publishing
Publisher: Primento
ISBN: 2511020335
Pages: 15
Year: 2014-10-28
View: 160
Read: 246
The must-read summary of Dan Kennedy's book: "The Ultimate Marketing Plan: Find Your Most Promotable Competitive Edge, Turn It Into a Powerful Marketing Message and Deliver It to the Right Prospects". This complete summary of the ideas from Dan Kennedy's book "The Ultimate Competitive Advantage" shows that the true essence of marketing is simple: getting the right message to the right people, via the right methods. In his book, the author explains how you can develop the ultimate marketing plan based on this principle, to help you to ensure that you are sending the right message that will have an impact on customers. This summary provides the tools you need to create an effective marketing plan that will optimise sales and the long-term success of your business. Added-value of this summary: • Save time • Understand key concepts • Expand your knowledge To learn more, read "The Ultimate Marketing Plan" and discover the key to effective marketing that gets results.
No B.S. Guide to Direct Response Social Media Marketing
Author: Dan S. Kennedy, Kim Walsh-Phillips
Publisher: Entrepreneur Press
ISBN: 161308322X
Pages: 262
Year: 2015-11-16
View: 386
Read: 195
To avoid grabbing every business owner he meets by the shoulders and shaking them, millionaire maker Dan S. Kennedy has joined with marketing strategist Kim Walsh-Phillips to help business owners, private practice professionals, and professional marketers start making dollars and cents of their social media marketing. Daring readers to stop accepting non-monetizable “likes” and “shares” for their investment of time, money, and energy, Kennedy and Walsh-Phillips urge readers to see their social platforms for what they are—another channel to reach customers and gain leads and sales for their efforts. Illustrated by case studies and examples, this No B.S. guide delivers practical strategies for applying the same direct- response marketing rules Kennedy has himself found effective in all other mediums. Covers: •How to stop being a wimp and make the switch from a passive content presence into an active conversion tool •How to become a lead magnet by setting up social media profiles that focus on the needs of ideal prospects (not the product or service) •Creating raving fans that create introductions to their networks •How to move cold social media traffic into customers •The role of paid media and how to leverage social media advertising to drive sales
Outrageous Advertising That's Outrageously Successful
Author: Bill Glazer, Dan S. Kennedy
Publisher: Wordclay
ISBN: 0982379307
Pages: 313
Year: 2009-05-01
View: 947
Read: 716
A guide for small business owners who are dissatisfied with the results they get from their current advertising.
Marketing Miracles
Author: Dan Kennedy
Publisher:
ISBN: 098571431X
Pages: 242
Year: 2012-07-01
View: 1226
Read: 1206
Looking for Tried-and-True Dull-as-Dishwater Marketing? TRY ANOTHER BOOK! In the world of marketing and sales, there are few names more recognized than that of Dan Kennedy's. For years, his break-through-the-box copy and marketing strategies have been responsible for billions in sales for major corporations and small businesses. And along, the way, he has taught entrepreneurs all across the world to cut to the chase, measure their results and find creative ways to build very successful businesses in hundreds of niches. Now, Dan and fellow co-authors have brought together in one book some of the most creative strategies and tactics to attract clients and customers...and keep them, as well as guarantee higher sales conversions. This book is full of the newest, the best and, of course, the most extreme ways to deliver your marketing message in the most impactful way possible - all devised by successful business leaders who aren't afraid to innovate or outrage. Prepare yourself for proven powerful strategies that deliver. Prepare yourself for some real "Marketing Miracles!"
Digital Marketing in the Zone
Author: David Reske
Publisher: Morgan James Publishing
ISBN: 1683502698
Pages:
Year: 2017-06-09
View: 374
Read: 519
In this age of marketing complexity, some marketers have risen above the fray and are accelerating the results of their digital marketing campaigns. They have a complete view of the market and their place in it, and have developed strategies and plans that work. They are not confused at all about the types of campaigns that are available, and they have complete confidence in the ads, messages, offers, and content they are producing. Most marketers, however, don’t live life this way. They struggle with their campaigns and live in a perpetual state of confusion, wishful thinking, and risk-taking. Along with their professional frustrations, they experience negative emotions and are never totally happy with their work. Digital Marketing in the Zone breaks through the clutter and provides a clear blueprint to enable marketers to be confident and successful in Digital Marketing.
No B.S. Guide to Maximum Referrals and Customer Retention
Author: Dan S. Kennedy, Shaun Buck
Publisher: Entrepreneur Press
ISBN: 1613083343
Pages: 281
Year: 2016-02-22
View: 1217
Read: 583
FACT: NOTHING IS COSTLIER OR MORE DIFFICULT THAN GETTING A NEW CUSTOMER. Business owners agree. The referred customer is far superior to the one brought in by ‘cold’ advertising. Yet most business owners will invest more money to find new customers than getting referrals from current, happy customers. Millionaire maker Dan S. Kennedy and customer retention expert Shaun Buck dare you to stop chasing new customers and keep an iron cage around the ones you already have. Kennedy and Buck present a systematic approach to help you keep, cultivate, and multiply customers so that your entire business grows more valuable and sustainable, and you replace income uncertainty with reliable income through retention and referrals. Learn how to: • Apply the #1 best retention strategy (hint: it’s exclusive) • Catch customers before they leave you • Grow each customer’s value (and have more power in the marketplace) • Implement the three-step customer retention formula • Use other people’s events to get more referrals • Create your own Customer Multiplier System • Calculate the math and cost behind customer retention Discover the referral-getting, sales-increasing, battle-tested tactics designed to help you build a thriving business for the long-term.
No B.S. Price Strategy: The Ultimate No Holds Barred, Kick Butt, Take No Prisoners Guide to Profits, Power, and Prosperity
Author: Dan S. Kennedy, Jason Marrs
Publisher: Entrepreneur Press
ISBN: 1599184001
Pages: 288
Year: 2011-04-18
View: 904
Read: 159
Millionaire maker Dan S. Kennedy and pricing/marketing strategist Jason Marrs empower small business owners to take control of their profits by taking charge of the source: their price. Entrepreneurs are dared to re-examine their every belief about pricing and take a more creative, bold approach, using price to their extreme advantage and allowing them to be as profitable as possible. Liberating small business owners from all fear and timidity toward pricing, Kennedy and Marrs teach small business owners uncover how to avoid the 9 ultimate price and fee failures including excess concern about competitors' lower prices, attracting customers who buy by price, and not offering premium pricing options. They also reveal how to discount without damage, the secret to price elasticity, how to break free from the price-product link, and, most importantly, how to set prices for the greatest profits. ? Kennedy and Marrs disclose little-known revelations about the power of pricing including: ? the 9 ultimate price and fee failures ? the trick behind discounting without devaluing ? the 5 price-related propositions to be concerned with ? the million-dollar secret behind ?FREE” ? how to win price wars with competitors ? Includes access to price strategy support tools at www.simplepricingsystem.com ? Covers pricing strategies specific to recessions
The Ultimate Marketing Plan
Author: PCC
Publisher: PCC
ISBN: 882954602X
Pages:
Year: 2018-11-07
View: 782
Read: 160
Let's face it - the business world today is nothing like it was ten years ago. Marketing budgets are tighter, consumers are more skeptical, and social media has changed forever the way we talk to our customers. In this new edition of his bestselling The Ultimate Marketing Plan, industry expert Dan S. Kennedy integrates such tools as social media marketing, networking, and strategic memberships into a complete plan that will strengthen your customer base without breaking your budget. Packed with updated examples, marketing techniques, and contributions from experts, Kennedy shows you how to catapult your company to the cutting edge.
No B.S. Guide to Powerful Presentations
Author: Dan S. Kennedy, Dustin Mathews
Publisher: Entrepreneur Press
ISBN: 1613083645
Pages: 224
Year: 2017-06-13
View: 755
Read: 604
Can One Great Presentation Make You Rich? The answer is YES. Packed with battle-tested strategies and formulas to craft audience-retaining powerful presentations, this No B.S. guide is designed to turn any ordinary business into an extraordinary sell. Millionaire maker Dan S. Kennedy and public speaking expert Dustin Mathews teach you their blueprint for creating life-changing presentations and prove that your success is not just determined by what you're presenting—but also why you're presenting, how you're presenting it, and who you're presenting to. Kennedy and Mathews cover: The 12-Step Speaker's Formula A Blueprint for Creating Irresistible Offers The 4 Secrets of Mass Persuasion The 7-Minute Rule of Audience Engagement How to Automate Your Webinars and Your Profits How to Double Your Sales with a Multimedia Follow-up System Discover the battle-tested, carefully-crafted, revenue-generating tools to creating, delivering, and marketing presentations that can change everything.
My Unfinished Business
Author: Dan Kennedy
Publisher:
ISBN: 1599321092
Pages: 428
Year: 2009-04-01
View: 1243
Read: 699